The return of the Nike Sportswear logo is not just a football choice The Nike Third Kits of the new season will feature the typical logo of the 90s jerseys

Unless you're talking about sneakers, it's not so common for Nike to focus on models taken directly from their archive, especially with regards to football shirts. The kits of recent seasons have followed a regular process of simplification and improvement, ever closer to the physicality and needs of athletes. These days the Swoosh has however revealed the Third jerseys of Tottenham Hotspur, Chelsea and Inter Milan, and it seems clear that the way goes straight to the past of Nike, in particular to the second half of the 90s. In those seasons the shirts of the Nigerian and Italian national team ('96/'98), of Borussia Dortmund ('95/'96), PSV ('95/'96), PSG, Arsenal and other big clubs sponsored by the Beaverton brand had sewn on their own shirts not the classic Swoosh but the Nike Sportswear logo, the one finished by the word "NIKE" in Futura font.

The addition of the Futura Bold Condensed Oblique typeface - with a few changes of inclination - in those years made the kits, already pushed towards the height of imagination with regards to colors and patterns, never replicated in that detail until this season.