3 brands that didn't make it ABM, Onze and Virma are the protagonists

In the world of football, we have become accustomed to seeing different brands every year, from the most diverse we never thought we would see on a football pitch to the big sportswear giants. Every fan even feels a crazy anticipation in knowing to whom their favourite teams will entrust their aesthetics. It seems like something obvious and extremely easy, but in reality it is not, because the brand today is not just a mark placed on the jersey, in the football universe, today that small symbol usually positioned at the top right, means so much, it is not just an economic link. Over the years, however, there have been brands that despite having dressed great teams and consequently great players, have failed to remain in the small circle of the brands that count, losing ground until they disappear for good. Technical sponsors that despite big proclamations, exceptional testimonials and great jerseys after a few years have vanished into thin air, leaving only a tepid memory. An inevitable cycle, which in Italy above all, but also in Europe, is constantly fed by the constellations of amateur clubs, semi-professionals and football schools.

And after having taken you on the discovery of six other brands that have slowly disappeared over time, leaving a huge void, we at nss sports have also never entirely forgotten ABM, Onze and Virma. Technical sponsors who, despite having played an important role in football, stopped making club kits, disappearing into thin air after only a few years.

Onze

If there is a brand that together with Ennerre in the 1980s and 1990s defined the aesthetics of Italian Serie A, it is ABM. The Italian company founded in 1981 has sponsored teams of the calibre of: Catania, Fiorentina, Piacenza, Torino, Udinese, Triestina, Casertana and foreign teams such as CSKA Moscow, AS Cannes, Hereveen, Ksk Beveren, Lierse, PAOK Thessaloniki and União Leiria. Among all, the most iconic jerseys are undoubtedly those made for Palermo, Fiorentina and Torino, for which the brand has always stood out for its simplicity. A simplicity, however, that is elegant despite making jerseys characterised by great patterns and textures with a vintage flavour, and which have become heirlooms that cannot be found in the aforementioned cities. Despite the good looks of ABM's products, however, the brand would no longer find a place in football counts at the end of the 1990s, losing all those teams that had made it famous in Italy, until it slowly disappeared.