
The best jerseys are those without sponsors Finding clean models has become increasingly difficult in recent years
Sponsorship contracts are the basis of any business model for a professional football club. Nowadays, remaining competitive at high levels without a series of agreements guaranteeing hundreds of millions of euros per year is unthinkable. The evolution of this trend has had aesthetic consequences and led to an increasing invasion of patches on game shirts. Most uniforms today feature a central main sponsor, a back sponsor and a sleeve sponsor. Finding clean models is increasingly difficult, but in recent years, partly out of necessity and partly out of the clubs' own desire, sponsorless models have been created that can also find their place in everyday life. Football jerseys have been cleared through customs as fashion items, the latest example in this respect being the photo of Kim Kardashian wearing a Roma jersey from the 1997/98 season, and a sponsorless uniform lends itself perfectly to the idea of style and elegance.
Barcellona – 2003/04
Tradition and style. The two concepts behind the away jersey created by Nike for Roma for the 2016/17 season, a shirt with a shade of white defined at the time of presentation as "warm and original, inspired by the colour of the urban landscape of Rome and its ancient and iconic architecture". Completing the uniform is a crew neck with a red stripe on the back and sides of the jersey, but above all the Lupetto, the iconic coat of arms edged in yellow and red that, in the words of the Drugo from The Big Lebowski, sets the tone and adds a touch of class to a jersey that is as elegant as it is essential.