
What next season's jerseys will look like according to Pantone According to Pantone it is Viva Magenta 18-1750, a natural hue from the red family
Officially, the colour of the year for 2023 is Viva Magenta 18-1750. This is what Pantone has decreed, calling it "a natural hue that comes from the red family and shows off new signs of strength. Viva Magenta is bold and fearless, a pulsating colour with an exuberance that encourages joyful and optimistic celebrations for a whole new history". The fashion collections for 2023, however, pointed to another winner: orange. Different shades and nuances have dominated the catwalks anticipating next spring's trend and defining a new trend in the world of show business: at the last Grammy's, Lizzo wore an orange dress entirely embroidered with degradé silk flowers paired with a silk corset with Swarovski crystal mesh details by Dolce&Gabbana. The dictates of fashion are now also expected on the football pitch. According to first rumours Nike is working on an orange third jersey for Inter for next season and it cannot be excluded that other teams/brands might follow this example.
Then there is a whole undergrowth of little-known or completely unknown teams that have orange as their social colour. In this category, the most aesthetically successful example is that of Udon Thani FC, a team from Thailand's top league, who in 2021 wore an electric orange outfit made by Kelme with black details, including the lettering Chang, the club's main sponsor and Thai beer with the iconic logo with the two elephants also seen on Everton's shirts. Finally, for the jersey enthusiasts always on the lookout for cult uniforms there is one model that stands out more than others: it was made by Umbro for the Irish national team in 1997, a phosphorescent orange jersey with green and black inserts, polo collar and button fastening also available in a version with the Opel inscription on the chest.