
PUMA kits for european national teams The german brand has chosen a uniform template for federation shirts
After the jersey releases for the national teams of adidas and Nike, PUMA also launched today the Home and Away kits of the European Federations sponsored by the German brand. Compared to its direct competitors, PUMA has chosen to use a single template for the various jerseys, thus standardising the aesthetic profiles and maintaining a consistent style across the various designs. A choice that goes against the trend compared to what has been seen so far for the jerseys of the National teams, but which pursues PUMA's philosophy of creating a bespoke design that enhances the technical qualities of the brand's patented fabrics, ULTRAWEAVE technology for the Authentic version and RE:FIBRE recycling technology for the replica version.
Austria
The Serbia 2024 Home kit features graphics created through an X-ray view of an eagle's wing, symbolising both the team's courage on the pitch and the Balkan nation's historic heritage. The Away kit, with a white base and blue accents, celebrates Serbia's natural and cultural landscape, with knitted sleeve cuffs inspired by the mystical rock formation Đavolja Varoš (Devil's City) on Mount Radan in southern Serbia.