The importance of "1987", latest Fear of God collection The new creations by Jerry Lorenzo could be the last chance to save a declining trend

Last week we showed you the entire “1987” Fear of God collection, ready to be launched on Sunday at the Back Door Bottega in Bologna. As many magazines wrote, the choice was everything but unusual, being Bologna one of the Italian Basketball Mecca, and place of the strongest Italian rivalry: Fortitudo vs Virtus.

The hit of the event was assured, thanks to the enormous credits Jerry Lorenzo was able to gain over the years, being able to valorize innovative and never banal collections. The photographic reportage, realized by Henry Ruggeri – a rock concert photographer that Lorenzo learned to love until to made him a kind of personal guru – give us the true essence of the exhibition, showing all the side of Lorenzo (the creative and the human ones) that made Fear of God what is now.

“1987” is finally a huge homage to basketball, and sportswear in general, and could also become the last attempt to save a trend that is finishing, only fueled by sneakers releases. The NBA-Mania boomed in Europe a few years ago in fact – and that contributed to the diffusion of the basketball apparel among the youngest and brands – is now over. 

Its place was taken over by football, and the NBA seems to lose that “allure” now only on Westbrook's backs. After imposing itself as one of the most appreciated brands among the players, Fear of God has now the duty to put basket of European basketball map.