Le nouveau Crocodile Novak Djokovic will become Lacoste's latest endorser

Novak Djokovic has just fallen under the hits of Zverev at the Rome International in Foro Italico but, for his luck, there also are good news. In fact, it has been announced the deal between the Serbian and Lacoste, a French brand that born and lives thanks to tennis. It was 1933 when tennis player René Lacoste, known as “The Crocodile”, invented the iconic polo LACOSTE L.12.12. The Frenchman and Djokovic share the same values of fair-play, tenacity, and elegance. A perfect marriage, that will turn Nole into the brand’s ambassador in and outside the pitch.