PUMA x Daily Paper celebrating African Football The AW 17 collection for the 20th anniversary of the collaboration between Puma and African Football
Puma and Africa a love story that lasts 20 years and still lives. For celebrating this important anniversary the German brand presented a great the Autumn-Winter '17 collection in collaboration with the Amsterdam-based streetwear label Daily Paper. This is the second collaboration between the brands with the aim of bringing together new authentic flavors and sports designs inspired by African football.
To celebrate the launch of the collection, PUMA and Daily Paper have appropriated all marketing funds towards the building of a football pitch and facilities at the Accra Senior Girls School in Ghana and equipping gear for their team. The project was made possible in cooperation with the Right to Play foundation and it was caught on this short film featuring the Daily Paper crew, goalkeeper for the Ghana Black Stars Richard Ofori, French Afro-Trap rapper MHD.
