Own launches ‘Post-Season’ collection Mixing the most iconic football shirts from the 90s with vintage Hawaiian shirts

London based label Own finds inspiration in the ‘golden’ era of creative football kit design for their ‘Post-Season’ collection. It will be the first capsule of an ongoing project, that combines fashion and football juxtaposing vintage Hawaiian shirts with classic 90s football shirts, Own creates a surreal sense of confused comfort.

The featured shirts will be available to buy from Own’s online store from 31st May with many more available at the ‘Own Marketplace’ pop-up shop next month at The Hackney Shop, London from June 15-17.
Photography: Martyn Ewoma (@_martynewoma)
Styling: Ross McLeish (@cleishe)
Models: Ocean Lewis (@oceanlewis) Archie Renaux (@archierenaux)