New Era x NBA: an ode to the playground The Spring 2020 collection celebrates the American League's union of performance and lifestyle
"Own the court": this is the name of the new New Era x NBA collection, which brings the brand closer to its origins, merging the performance with the coolness of the playground. A collection, the one of New Era x NBA, that was born to celebrate the evolution that basketball is undergoing in the last years. This is the intent of the American brand, a leading manufacturer of hats for over 100 years, which more recently has also distinguished itself for the production of apparel and accessories.
In the editorial shot by nss sports, basketball and lifestyle meet to highlight New Era’s heritage. More than any other sport, basketball - thanks in part to brands like New Era - has entered the imagery of street culture, becoming an integral part of lifestyle.
Clara, 22, a model, university student and current player of the Milan Women's Basketball Series B considers herself a Lebronian too: "Basketball, even women's basketball, is constantly increasing in visibility, the influence that this sport has on the fashion world is amazing. Everyone tries to replicate their idols. For me, in addition to James, there is also Cecilia Zandalasini, the spearhead of the women's national team and WNBA player."
This is how New Era pays homage to the game of basketball, with garments that will certainly not go unnoticed.
