What's wrong between sneakers and football? Signature boots are not made for the green rectangle
In the collective imagination, when we talk about a grail associated with basketball and football, we travel on two different tracks: for the first we think of shoes - without going too far around the Jordan -, for the second we are more inclined to think to a historic shirt, perhaps that of your favorite player in elementary school. Yet both Nike and adidas in the early 2000s had tried to get futsal shoes into our shoe cabinet, but it proved to be a weak attempt: the issue is above all of structural origin rather than cultural, aesthetic or trend-related, both that it is much easier to wear a shoe that is designed to be used on and off the field at the beginning of the production chain compared to a shoe born with studs.
For this reason, a sneaker that comes from the world of basketball is more wearable in everyday life than a soccer one that is always an "adaptation", losing that character of originality and uniqueness that would transform it into a collector's item or even just in a must have.
It is probably the need for particular technical recognition that is the real reason why it is difficult to talk about signature shoes, in a context in which the main exponents, after all, look a bit alike. Beckham, for example, will remain forever in the imagination however thanks to his punishments with unthinkable trajectories, skills that the rest of the midfielders could hardly replicate with such constancy, which is why the association ''Predator'' - that is the shoe with which he brought those punishments - and DB7 has strengthened more and more over time.
When we talk about off-the-pitch or off-the-court style instead, we add the fact that footballers in the post-Beckham era have "lost the train of fashion", allowing themselves to be reached and surpassed by American athletes who, above all because of streetwear - an integral part of their culture since before streetwear itself imposed its rules on the fashion world - they started to make a trend, leading the category of ''footballers'' to no longer be the primary source of inspiration for teenagers .
The process of creating and producing a shoe is long and complex: you need a basic idea of colors, shapes and materials, you need expertise in the technical assembly process, a good dose of creativity and inventiveness in the experimentation phase. Above all, you need a testimonial that is unique in its kind, that is able to ignite the imagination of the fans and that knows how to be a point of reference for the generations of the future, it is not enough to be football players capable of consolidating at high levels.
