
The best commemorative kits in football history The shirts of those who have decided to celebrate a special occasion
The celebratory jerseys have now become cult pieces, must-haves that must be had at all costs even if you don't fall into the collectors category. The special birthdays of the oldest football clubs are anniversaries that are prepared well in advance, to take full advantage of the marketing of the kit. Most of the time it is a single kit, a uniform that is used only once before being framed and displayed in the museums of the most successful companies. Other times, however, it is a shirt that accompanies the team for an entire season and becomes the symbol of a vintage. Let's find out what are the best strategies and results of the clubs that have invested in campaigns to celebrate special events.
Juventus Football Club, shirt for 120 years (2017)
The 125 striped birthdays of Celtic (2012/2013)
When it comes to history it is impossible not to mention the Glasgow Celts. How to celebrate a milestone like the 125 years if the shirt has remained practically unchanged over the centuries? Simple: with a detail that few notice. Probably the most iconic shirt in football history has almost always had 7 horizontal lines, the famous hoops, but for the 2012/13 season the stripes have become 9, to celebrate the most successful streak in the history of the Celtic (9 titles in a row, from 1965 to 1974).