Roger Federer launches his first On sneaker The first ''The Roger'' is reminiscent of a tennis shoe, but with advanced technology and eco-friendly materials

After leaving Nike, less than a year ago Roger Federer had decided to invest in a Swiss sneaker brand with the aim of becoming its global ambassador and designer. The brand in question is On, which - despite its short history - until now had only produced running shoes and has been associated with the world of cycling as regards the post-performance shoe.

But just today the tennis player and the brand officially launch THE ROGER Center Court Series 0, a highly technical shoe inspired by tennis design, the result of Federer's work as a creative.

THE ROGER was presented this morning in a live broadcast on theroger.com - coinciding with its first win at Wimbledon 17 years ago - in a limited edition of 1000 pairs and each shoe purchased will be delivered with a personal message from Roger Federer .

THE ROGER Center Court 0 Series will be distributed through a raffle on on-running.com/theroger and in store exclusively at Dover Street Markets around the world. Entries for the draw will begin on July 6, 2020 at 10:20 am and will close on July 8, 2020 at 10:01 am.