The new dress code in the bench From Daniel Farke’s parka to Guardiola’s Stone Island sweaters: for technicians it’s time for a fashionista revolution

In the last Champions League final between Bayern Munchen and PSG, Hansi Flick chose a style between elegance and comfort, with pants and total blue polo shirt of the club. Likewise did Thomas Tuchel with the PSG leaders produced un partnership with Jordan. Also in the Champions League Nagelsmann’s Leipzig arrived in the semifinal, a prodigy manager of 33 years that has always been evident in fashion tastes. The German coach, for the outfits chosen, in Germany it's a sports icon, so much so that Bild called him "the hipster of the Bundesliga": from the red cardigan chosen for the Champions League match against Manchester City (when he was coaching Hoffenheim) to the checkered shirts Ralph Lauren (also Classic Fit Plaid Poplin model) in German matches.

The exploit of fashion in football is no longer just a phenomenon of football players: in front of thousands of spectators and perpetually in front of the cameras, even coaches want to offer their perfect image, the one they feel can best represent them. And everyone has their own style.

In all this, brands also play a role in the choice of outfits. In the Premier League, for example, this year there were a lot of suits - Klopp docet -, and the technical sponsors had a lot of visibility thanks to the outfits chosen by the managers - such as the adidas social suit by Nuno Espirito Santo. Klopp, in fact, was dressed entirely in New Balance: the suit he used was a remarkable garment even off the pitch, so that the uniforms and k-ways of the German coach had become iconic models of the American brand. New Balance had designed a signature shoes for Klopp, the NB1 x Jurgen Klopp 990W3, available in the stores of the American brand and always worn by the German coach on the sidelines. On one hand, therefore, with the social uniforms managers can be more comfortable, on the other, technical sponsor earns in visibility.