Loco Dice X JUVENTUS ICON COLLECTION - nss sports went behind the scenes of the shooting with clubbing icon Loco Dice

Juventus continues its cross-cultural journey between the universes of fashion and football. The club has just dropped the newly JUVENTUS ICON COLLECTION: the third drop of the capsule branded by the club logo with a decidedly streetwear-oriented style. The collection - consisting of tees, hoodies and jackets - revisits the 90s style in a college style: central are the color blocking (white, black and orange), the repeated prints and the comfy fits.
To add another cultural layer to this collection - in addition to football and fashion - there is music: the ambassador of the collection is the internationally renowned DJ Loco Dice, a lover of fashion (among the latest collaborations the one with Daily Paper) and obviously Juventus fan.

nss sports went behind the scenes of the shooting of the collection to talk to the deejay about his passion for football, Juventus and the future of post-epidemic clubbing.

When and how did you start to follow football and Juventus?

Probably since I was born… I was already born in a football fanatic family, I remember my uncle was a huge Juve fan and by that time I'd grown up in the era of Michel Platini. And I was living in Germany but spending my summers in Tunisia where my local football club was Club Sportif Sfaxien which had the same colors and the same jersey and they call it the North African Juventus.

I’m also a Fortuna Düsseldorf fan - the city where I grew up - and I cry and laugh for the team, so Juventus brings me the joy of winning trophies while Fortuna brings the heart attack.

How did you live the lockdown on a personal level?

I was on my vacation anyway, but it was a shock. First you had to digest and I have to be honest with you, I had my good moments and my bad moments. I went through a lot of hard times because when you are a free person and someone takes away your freedom, something happens in your body, me personally I live with the energy of the people, I need to feel it to create something. I was feeling empty and weird but then I caught myself fighting again, so I registered a lot of tracks, founded a new label, made a lot of remixes, I did a show on Instagram, a new merch line. So the bottom line is I’m working more now than ever before!
I hope lockdown was a moment to think about life for everyone as it was for me.