The best food brand on football jerseys From Burger King to Ten of Spezia Calcio, between multinationals and local food

Recently the history of Stevenage F.C., an English fourth division club that thanks to the new sponsor Burger King has become the most used team in FIFA, has become very popular. That's because the American chain had made a promotion for football gamers, who would get a free Whopper if they posted on Twitter a picture of a Stevenage goal - the scorer should have been, however, a top player. Yet, not only Burger King, but also many other food brands have chosen to enter as sponsors in the world of football, populating the playing jerseys with their own logos or writings. From local food to multinationals, food has also chosen to invest in football. 

In Italy there is certainly a top-notch food attention, and the logical presence of large food brands has also been highlighted by the presence, over the years, of these brands in the teams. Above all, local companies have fed extraordinary duos, such as Pecorino Sardo and Cagliari, Sammontana and Empoli or Latte Tre Valli and Ancona: logos of local companies imprinted on the uniforms of local teams. Over the years this relationship has been lost under the blows of globalization, which has downgraded local brands as secondary partners in favor of big brands - very few cases of local branding.