
How Fashion has finally entered in FIFA Jerseys design has become important in gaming, and Volta Football is an example
In recent editions, maybe version 18, FIFA is increasingly defining a reality that goes beyond pure gaming. The fact that EA Sports has entrusted Hector Bellerin with the artistic direction of the outfits of Volta Football - the street version of FIFA - indicates how the video game wants to offer its players the chance to appear with the same outfits as reality. Not surprisingly, Bellerin is the most aesthetic, fine and modern footballer among his colleagues, and at FIFA they couldn't choose better creative director to play such a role - "it can offer a unique vision" said about him David Jackson, vice president of EA Sports.
The combination of realistic and creative elements has become a leitmotif of new digital outfits. Designers and insiders - like Bellerin - are massively entering the world of virtual football and helping to create this relationship between fashion and egames. This becomes a testament to the real growth of gaming not only as a business environment - a 159.3 billion dollar market in 2020 - but also as a reality that is no longer a side in the sporting world. Even if fashion, in fact, which has become very relevant even in sport, is taking such a deep interest in gaming, then we can no longer consider video games just a pastime. Nor the clothes in which we dress the avatars a mere set of pixels.