The new Meyba streetwear collection The idea of "Whole new ball game" applied to the new strategy of the brand
When we interviewed Meyba's new creative director Neal Heard last July, there was a sense that something was going to change drastically. The approach that the author of "Trainers" (2003), "A Lover's Guide to Football Shirts" (2016) and "The Football Shirts Book" (2017) told us made us understand what a "moderate revolution" would be. starting point of his new job. After 5 months of work - more demanding than expected considering the period - that revolution is here and will go on the market tomorrow 4 November: the new streewear collection of the Spanish brand.
