The new City Edition Jersey of the 2020-21 NBA teams

The most powerful marketing machine in the world is that of the NBA and ideas are born from it that are able to transform the "local" into "global". The best example are the city edition jerseys, shirts produced by the franchises and which pay homage to the territory and the cities to which they belong. In this first tranche, 10 teams have already made these special editions official and there is already great quality, both in production and in launch methods.

Phoenix Suns

The results of the Kings are not brilliant and also aesthetically it is difficult to put them on the same level as the other franchises. If on the one hand they have the best communication office ever, on the other hand the Sactown city edition does not convey anything special, similar in many aspects to last year's.