The piramid of PUMA sponsorship Premium, Standard, Third Party

Neymar's signature and Lewandowski's likely signature are downsizing the image of PUMA, a brand that for years has reconsted adidas and Nike and that, instead, is now closing the gap that separated it from those brands. Also through a work on meshes. PUMA has in fact established important partnerships in football: it has been sponsors of Manchester City, Milan and Borussia Dortmund for three seasons, the trio that together with Valencia, Marseille, Palmerias and Deportivo Guadalajara constitute the first level of PUMA's partnerships. 

The footyheadlines website has designed the pyramid of sponsorships of PUMA divided into sponsorship levels: the 91 teams (not National teams) of the brand are grouped according to the type of contract signed with PUMA. Like Nike and adidas, PUMA does not make personalized sports material for everyone, and some clubs have customized uniforms from the first to the third, with off-the-pitch collections and in some cases with fourth jerseys. PUMA divides relations with its teams into three categories: Premium, Standard and Third Party clubs. 

The third and final group is the Third Party, that is, the one in which the clubs have a direct relationship with PUMA and have a first jersey made with an original design, but in the contract there are no other special supplies or notable wages. There are some English second division clubs such as Wigan, Oxford, Barnsley, Blackpool, a Premier League club - West Bromwich Albion -, the Germans from Holfstein. At the bottom of the pyramid there are many other teams for which PUMA provides only the logo, with a static design and without contracts or customizations: as for other brands, it is the clubs that ask for the PUMA shirt.