The history of Louis Vuitton trophy cases The monogram of the French maison on the cases of the most important sports cups in the world

The relationship between sport and luxury brands can have very different shades. One of these concerns the most important trophies and their packaging, which is increasingly important on a visual level and increasingly decisive on a business level. Transporting valuables and doing it with style is an almost impossible undertaking: only those who specialize in the sector can create something truly special. And if it's true that Louis Vuitton's first job back in 1837 was as an apprentice to suitcase maker Monsieur Marechal, then you can see who can handle all of this.

Louis Vuitton has always looked at sport with admiration and the know-how of the Asnières maison has served in the last 10 years to create incredible trophy cases, cases created ad hoc to accompany the most important trophies in sport: the Larry O'Brien Trophy, the World Cup, the Musketeer Cup and even the most coveted prize for those who love League of Legends.

FIFA World Cup 2010, 2014, 2018

After football, basketball, tennis, and sailing, it's time for rugby, the noble sport par excellence. In 2015 Louis Vuitton was commissioned to build a special trophy case for the Webb Ellis Cup, the trophy that is awarded to the team that wins the rugby world cup. Held on October 31, 2015 in Twickenham, in front of more than 80.000 people, New Zealand and Australia fought to take home the most important prize. The case opens to the front and upwards, so that the trophy can be easily removed.

In addition to these seven amazing works, the Automobile Club de l'Ouest (ACO) which organizes the 24 Heures du Mans every year commissioned in 2013 - the year of the 90th anniversary of the race - a special case for the gigantic trophy. The French maison accepted the assignment and, under the usual supervision for special orders from Patrick-Louis Vuitton, made the huge case for one of the largest sports cups.