How a top club Nike jersey is made The process by Swoosh best team receive their personalized jerseys

When we see the new jersey of a Nike team on the pitch - as well as those of other brands - we focus only on the superficial aspect of the uniform. But in reality, the design of a shirt is a path that starts much earlier: it is built on ideas, confrontation and dialogue between the brand and the football club, and this requires months of preparation. In fact, the big teams - those in nike's sponsorship pyramid have the most important contract - plan their jersey two years earlier, and the result we usually see in Spring - only this year, due to covid, happened in the summer - is the result of the work of a designer who manages to read the aesthetic need of a club a long time before. 

The FootyHeadlines website has tried to reproduce the process of making the gaming jerseys that Nike prepares for these companies - and it has done so, following the supply chain that Swoosh uses for hackney wick F.C., which despite not being a professional club let alone Elite, has a relationship with the brand such as the European Swoosh big clubs. 

Finally, once the production process is finished, Nike takes care of the softer side of this machine which is the advertising of the product. In practice, the brand works on social media promotion campaigns and uniform shooting, often using external agencies for models and locations. Very often, as we have seen again this year, both the models and players and footballers of the club are involved in the shootings.