5 best partnerships between watch brands and football clubs Tag Heuer, Hublot, Richard Mille and Haute Horlogerie in the world of football

The world of Haute Horlogerie has always looked at the main players in the football market with interest. The visibility that a champion or club can provide is often a winning strategy, and joining your name to events, leagues and champions is often a payoff. It is a rather young trend, but many watch brands are invading the world of football by finding winning commercial solutions and projects with which to share objectives and above all markets.

TAG Heuer x Manchester United

Although out of reach compared to the others as it is an extinct partnership in 2019, the one between Richard Mille and Paris Saint-Germain is one of those partnerships that it is impossible to leave out of any kind of ranking. In 2016 the brand became the official supplier of the Parisian club and within a short time it produced two special limited edition models in the Les Breuleux workshops - which will only be available in the flagship stores in Paris and Doha. Richard Mille has always seen the world of sport as a gym, a sort of laboratory where to test the most extreme and eclectic creations. And even in this case, the Richard Mille RM 35-01 PSG and the Richard Mille RM 30 are proof of the aesthetics of the brand founded by Dominique Guenat and Richard Mille. Side note: the Richard Mille RM52-03 PSG Tourbillon seen on multiple occasions on the wrist of the Prince of Qatar, Sheikh Khalifa Bin Hamad, is not part of the collection. Only 10 copies have been created and the figure to ensure this rarity exceeds $ 1,200,000 USD.