The best football jerseys of New Balance The brand will start its first Italian partnership, but what has been in the world of football so far?

From the 2021-22 season AS Roma will be sponsored by New Balance, which after many hypotheses, has been announced as Nike's replacement brand for the Giallorossi. After losing Liverpool (but also Celtic) the Boston brand inaugurated its first Italian contract, which will probably make the giallorossi the leading club of the New Balance football project in Europe.

Among the teams currently in agreement with the Boston brand are Porto F.C., Lille, Athletic Club, Standard Liège, Dynamo Kiev, plus two English second division clubs, Leyton Orient F.C. and Harrogate Town F.C. - joined by the Polish first division club Lechia Gdansk. In the rest of the world, the contracts with the Panama and Costa Rica national teams, Tokyo F.C. and Al Wasl are emphasized, agreements that underline the brand's strategy of investing in niche clubs with no geographical limits, from the Basque Country to South Korea. New Balance's sponsorships in football began in 2015 (with the purchase of the sportswear company Warrior, from which he inherited sponsorship contracts), and over the years they have created an aesthetic not yet defined. In fact, on one hand, they express the history of the club through traditional templates, on the other hand, they propose alternative and ambitious designs.

On nss sports we have chosen the best New Balance jerseys seen from his debut in football to date, in preparation for the Italian debut of the Boston brand.

Celtic F.C. - Third kit - 2015-16

For icons, the Lille seems to be the standard team of New Balance. It has a historical dimension not very deep in the hierarchies of French football, but that in the last decade has begun to be noticed both in Europe and in Ligue 1 (now it is first in the standings); has interesting players, talents sold every summer at important figures. Well, the aesthetics of this young but intelligent club, growing but brilliant, is in line with what New Balance has seen in football. An example of this is this season's Away shirt, a total black jersey, in which, in addition to the dark background, a cascade of white, red and blue dots stands out that create an elegant, yet, alternative, youthful effect. A template that looks elegant and also a little ambitious, but that best represents the aesthetic idea of New Balance, which then, is also that of its motto: You might not be as big as your competition, but you can be smarter