3 brands that did not make it Also worn by great champions such as Baggio and Zola, now completely forgotten
They have dressed the great champions of sport, but in many cases it was not enough. Those number tens, who soon became legends with their extraordinary plays, did not contribute to the creation of a strong heritage to the point of imposing themselves on the Italian and European scene. These brands, despite their grand proclamations, exceptional testimonials and great jerseys, vanished into thin air after just a few years, leaving only a faint memory. And yet the Italian territory, with its constellations of amateur and semi-professional clubs and football schools, has always fed the local sports equipment industry. Cyclically we have seen almost always new brands in Serie A, some taking the place of others very slowly, like Givova who soon took over all the clubs sponsored by Legea. It is impossible not to mention the leading role played by Kappa and Macron, who have replaced Lotto, Erreà and Mass over the years.
Although these brands have gradually disappeared, leaving a huge void, we at nss sports have never completely forgotten Garman, A-Line and HS Sport. Brands that have written an important page in the history of football and the Italian provinces by dressing such outstanding champions as: Baggio, Zola and Di Natale.
GARMAN | BRESCIA 2000 - 2002
A young company, HS Sport was founded in 2011 by a former footballer: Massimiliano Ferrigno. A name that came out of nowhere, accompanying the Friulian team for five years and interrupting the sponsorship between Udinese and Legea. After a fluctuating career in the world of football that ended with his last experience at Perugia, Ferrigno concentrated all his efforts on HS Marketing in 2011. As can be seen from the name, Ferrigno's initial idea was not to create a real brand but a company that would manage the communication and relations of clubs. As soon as it was founded, HS took over the marketing of Calcio Como, but Ferrigno also had other objectives such as Udinese. The former footballer is also responsible for finding sponsors: he brings Udinese a dowry of 6 million a year, a staggering figure for Pozzo's club. From marketing to sportswear, the step was short: in 2013 he became Udinese's technical sponsor, playing as an emerging brand on Serie A pitches. After 2018 HS has totally disappeared from the radar, in the same year the founder is indicted for attempted extortion with Udinese called to testify as an injured party. HS like the other two brands slowly slipped into oblivion, finally getting lost after the five years in the top flight.
