Dino Meneghin and Diadora MI Basket, a never ending story Since 1984 the venetian brand and the most important italian basketball players are the symbol of style and tradition
When a young Dino Meneghin for the first time set foot on Varese’s training camp he was wearing a pair of bright red Superga. His mother bought them the day before, but unfortunately the red shoes were the distinctive sign of Varese’s worst enemies, the Olimpia Milano, and his new teammates didn’t take the thing well. Nico Messina, his mentor and trainer, suggested he need to change quickly.
Fifteen years later Dino Meneghin, now acclaimed as one of the most dominant european players of his generation, is playing for Olimpia Milano and on his feet he wears the brand new Diadora MI Basket, created by the italian brand just for him. It’s 1984, later that year Nike will unveil a pair of shoes made for a young Chicago Bulls player destined to change the relationship between performance sneakers and lifestyle, and the Simac Milano is the best team in Europe. They beat Scavolini Pesaro to win the scudetto and defeat their rivals of Varese for the Korac Cup, the first in the club's history.
But nobody will made them immortal as Dino Meneghin did. Their partnership is a perfect union between two iconic figures that stood through times and fashions and 37 years later they remain an example of italian style on and off the court.
