Castore is gaining power in the kit supplier's market The deals with Aston Villa, Bayer Leverkusen and Sevilla tells us a different way to became a football sponsor

The indiscretions about Aston Villa, Bayer Leverkusen and Sevilla leaving their kit suppliers to sign with Castore are a signal in the changing landscape of soccer sponsorship. There are no details and numbers available right now but the young english company is setting the course to become a powerhouse, expanding outside the UK. Founded by two brothers, Tom and Phil Beahon, in 2016 Castore initially was focused on performance materials but, with Andy Murray’s help, they quickly levelled up to the soccer field. 

They are now one of the two UK companies, beside Umbro, to dress a Premier League team thanks to Newcastle United and Wolverhampton. And now with these new deals they are crossing the English Channel, coming to the continent and maybe someday to Italy. A supersonic growth that proves how reliability and professionalism are still rewarded in a market dominated by international players. 

Over the past few years even the second level teams are starting to realize how important creating a recognizable brand is. Something that can work outside the pitch, in a market made up of not only fans and supporters but also to collectionist and football lovers. A market that thanks to brands like Castore it’s starting to open up even for teams with less tradition and less reach.