Martine Rose is changing women's football The new Nike SHOX are yet another example of how the British designer uses fashion to overturn the narrative about sport

If last year she had launched the "Lost Lionesses" project, to celebrate fifty years later the group of 14 English female soccer players who in 1971 embarked to Mexico City to play in an international tournament, this year Martine Rose returns to the soccer field on the occasion of the Women's European Championships with a new collaboration with Nike. Working directly in the brand's archives in Portland, and dodging rumors that she will be Louis Vuitton's new Creative Director, the Anglo-Jamaican designer has created a rework on the Nike Shox, a model that represents the British football subculture. The shoe uses the iconic Shox bubble as a heel and offers a square toe as in the mules designed for her brand, combining the Nike aesthetic with Rose's trademark focus on upcycling. 

Like Maria Romanchenko, a Ukrainian soccer player who fled the war in the Netherlands to carve out a future as a professional while studying design or Ruth Ruano, whose photos while breastfeeding her son on the bench have gone around the world. Or Hope Powell, the first black female coach in England in the 1970s, through to Khartoum Dembelé and Founé Diawara, the duo behind Les Hijabeuses, a group of young Muslim female soccer players who came together because of the hijab ban imposed by the French Football Federation. Martine Rose confirms with this new collaboration with Nike her interest in the world of football from a unique, revolutionary and inclusive perspective. Moreover, the release is planned to coincide with the very beginning of the Women's European Championship in London 2022, which will be a key event for the whole movement and on which many sportswear brands are investing with special projects and jerseys finally designed for female athletes and not adapted from men's ones.