“Never Done”, l'impegno di Nike nel calcio femminile Abbiamo parlato con le interiste Rita Guarino e Marta Pandini dello sport come fonte di ispirazione

Nike is celebrating its 50th anniversary this year and reconfirming again and again how sport is an inspiration, a community generator and a platform for promoting positive change, for athletes and for the world itself. And at an ongoing event in Milan, the swoosh once again gave further proof of how it wants to facilitate access to sport for all athletes. A goal that the American brand concretely wants to achieve, and for that very reason in its latest campaign it used the "Never Done" claim to inspire athletes everywhere to believe that progress is possible. And precisely through the continued promotion of sports participation in the city of Milan, Nike confirms its commitment to motivate athletes to exceed and improve their goals in sports and in life.

A perspective also shared by Inter midfielder Marta Pandini: "women's football is changing positively, the quality of players is improving and they are definitely increasing. A demonstration is the youth sector of Inter, it has a very large team and if I think back to when I played, everything has absolutely changed. Women's football in Italy is changing you can also see it from the standings, it's been a few days but many clubs are growing, becoming more and more competitive."