Sports
February 15th, 2023
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nss sports

Slam Jam and Umbro collaboration is an ode to terrace core Entitled Penalty Culture, it reflects on the football heritage of the two brands

Slam Jam and Umbro collaboration is an ode to terrace core Entitled Penalty Culture, it reflects on the football heritage of the two brands

Umbro is one of the brands that has defined the style of terrace football in England and around the world since the 1980s with its jerseys and lifestyle apparel, and still holds a special place in the heart of every football fan. And together with Milan-based shop Slam Jam, founded by Luca Benini in 1989, they have designed a collection that reflects the football heritage of both brands. Released exclusively for the Italian market, the collection is themed 'Penalty Culture' and acknowledges the fact that not every game can be dominated by sportsmanship.

Slam Jam and Umbro collaboration is an ode to terrace core Entitled Penalty Culture, it reflects on the football heritage of the two brands | Image 439646
Slam Jam and Umbro collaboration is an ode to terrace core Entitled Penalty Culture, it reflects on the football heritage of the two brands | Image 439649
Slam Jam and Umbro collaboration is an ode to terrace core Entitled Penalty Culture, it reflects on the football heritage of the two brands | Image 439641
Slam Jam and Umbro collaboration is an ode to terrace core Entitled Penalty Culture, it reflects on the football heritage of the two brands | Image 439652
Slam Jam and Umbro collaboration is an ode to terrace core Entitled Penalty Culture, it reflects on the football heritage of the two brands | Image 439643
Slam Jam and Umbro collaboration is an ode to terrace core Entitled Penalty Culture, it reflects on the football heritage of the two brands | Image 439640
Slam Jam and Umbro collaboration is an ode to terrace core Entitled Penalty Culture, it reflects on the football heritage of the two brands | Image 439642
Slam Jam and Umbro collaboration is an ode to terrace core Entitled Penalty Culture, it reflects on the football heritage of the two brands | Image 439650
Slam Jam and Umbro collaboration is an ode to terrace core Entitled Penalty Culture, it reflects on the football heritage of the two brands | Image 439653
Slam Jam and Umbro collaboration is an ode to terrace core Entitled Penalty Culture, it reflects on the football heritage of the two brands | Image 439645
Slam Jam and Umbro collaboration is an ode to terrace core Entitled Penalty Culture, it reflects on the football heritage of the two brands | Image 439654
Slam Jam and Umbro collaboration is an ode to terrace core Entitled Penalty Culture, it reflects on the football heritage of the two brands | Image 439648
Slam Jam and Umbro collaboration is an ode to terrace core Entitled Penalty Culture, it reflects on the football heritage of the two brands | Image 439639
Slam Jam and Umbro collaboration is an ode to terrace core Entitled Penalty Culture, it reflects on the football heritage of the two brands | Image 439651
Slam Jam and Umbro collaboration is an ode to terrace core Entitled Penalty Culture, it reflects on the football heritage of the two brands | Image 439644
Slam Jam and Umbro collaboration is an ode to terrace core Entitled Penalty Culture, it reflects on the football heritage of the two brands | Image 439647

The collection is rounded off by football scarves with an intarsia pattern in green and white with the same 'Penalty Culture' motif, while the jester caps pay homage to a time when football culture was not so welcoming in the 80s and 90s. A unique collaboration, Benini explains: 'We are very happy to partner with Umbro. We have the opportunity to immerse ourselves in an incredible heritage of football culture to celebrate and develop dialogue with our communities'.

The collaboration between Slam Jam and Umbro will be distributed by Slam Jam in shops and online on 16 February.
umbro

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