The long history between Tommy Hilfiger and the Formula 1 A partnership also confirmed by the collaboration with Awake NY for the Miami Grand Prix

In the 1960s and 1970s, a still young Tommy Hilfiger took the first steps of his journey on the wave of his passions. Even as a boy, the designer from Elmira - a small town in upstate New York - was fascinated by fashion and pop culture, especially the style and looks of the rock stars of the time, but he nurtured another passion: for engines and car racing. "As a boy, I was totally immersed in the world of cars and racing," said the American designer, recounting his visits to Formula One races held at the time at the Watkins Glen Grand Prix Race Course, not far from his hometown, and his excitement at the palpable energy and electric atmosphere that accompanied the event.

But while his small hometown offered him the opportunity to easily attend this prestigious event, he did not have the open-mindedness to accept the typical rock star outfits whose style Tommy loved so much. So the boy took 150 dollars, got into his car and set off for New York. Once there, he bought 20 pairs of bell-bottom jeans and sold them from his Volkswagen Beetle to Elmira; shortly after, he opened People's Place, his first shop. In 1985, he moved to New York for good and launched the garments of his first collection, which have become classics of the brand today. In the years that followed, Tommy Hilfiger became the face of the new American fashion, combining preppy style with the first contacts with streetwear, all under the impetus of a philosophical engine capable of circling pop culture, fashion, art, music and sport. Thus the circle that had opened 10 years earlier at the Watkins Glen Grand Prix racetrack was closed, and at Tommy Hilfiger the world of racing merged with that of fashion.

The Tommy x Mercedes-AMG F1 x Awake NY collection features seven garments, each referencing vintage racing looks with a quintessentially New York streetwear approach. These include a classic baseball jersey that references American style, while a T-shirt celebrating the Miami Grand Prix is available in pink, electric blue and black. The shirts feature the Mercedes-AMG drivers' race numbers, including Hamilton's 44 and George Russell's 63, while a touching tribute piece from Awake NY honours the founding of Tommy Hilfiger with the number 85. The colour palette combines Hilfiger's signature red, white and blue with that of the Mercedes-AMG team: black, white and volt green. It's a match that celebrates the growing interest in Formula 1, including overseas, and Tommy Hilfiger's role in bringing the lifestyle aspect of the world's fastest sport.