Erreà and IED designed new football fonts - The unusual collaboration produced some very interesting results

Nowadays fonts shape the entire aesthetic of any given football jersey, and it has become clear time and time again that fonts are much more than mere numbers or letters. Each one carries a specific connotation, contributing to the creation of a visual identity that brands, teams, and fans can all resonate with.

Erreà has a long history of priding itself on the passion, quality, and authenticity of its products, prioritizing consumers and their needs. When it comes to innovation and designing especially, Erreà always aims to be at the forefront of the industry, and their recent FONTS KIT 2023 collaboration with the Istituto Europeo di Design (commonly known as IED) showcases exactly that.

Erreà and IED designed new football fonts The unusual collaboration produced some very interesting results | Image 456855

Erreà and IED designed new football fonts The unusual collaboration produced some very interesting results | Image 456856

Erreà and IED designed new football fonts The unusual collaboration produced some very interesting results | Image 456857

Erreà and IED designed new football fonts The unusual collaboration produced some very interesting results | Image 456853

Erreà and IED designed new football fonts The unusual collaboration produced some very interesting results | Image 456852

Erreà and IED designed new football fonts The unusual collaboration produced some very interesting results | Image 456854

Erreà and IED designed new football fonts The unusual collaboration produced some very interesting results | Image 456849

Erreà and IED designed new football fonts The unusual collaboration produced some very interesting results | Image 456850

Erreà and IED designed new football fonts The unusual collaboration produced some very interesting results | Image 456851

Erreà and IED designed new football fonts The unusual collaboration produced some very interesting results | Image 456862

Erreà and IED designed new football fonts The unusual collaboration produced some very interesting results | Image 456861

Erreà and IED designed new football fonts The unusual collaboration produced some very interesting results | Image 456860

Erreà and IED designed new football fonts The unusual collaboration produced some very interesting results | Image 456859

Erreà and IED designed new football fonts The unusual collaboration produced some very interesting results | Image 456858

Erreà and IED designed new football fonts The unusual collaboration produced some very interesting results | Image 456845

Erreà and IED designed new football fonts The unusual collaboration produced some very interesting results | Image 456844

Erreà and IED designed new football fonts The unusual collaboration produced some very interesting results | Image 456842

Erreà and IED designed new football fonts The unusual collaboration produced some very interesting results | Image 456841

Erreà and IED designed new football fonts The unusual collaboration produced some very interesting results | Image 456840

Erreà and IED designed new football fonts The unusual collaboration produced some very interesting results | Image 456839

Erreà and IED designed new football fonts The unusual collaboration produced some very interesting results | Image 456838

Erreà and IED designed new football fonts The unusual collaboration produced some very interesting results | Image 456847

Erreà and IED designed new football fonts The unusual collaboration produced some very interesting results | Image 456846

Erreà and IED designed new football fonts The unusual collaboration produced some very interesting results | Image 456848

The collaboration, unique in the world of athletic apparel, involved a team of Graphic Design students from IED, supervised by professor Nunzio Mazzaferro. The students - Alessandro Gallina, Arina Ilchenko, Daniele Colombo, Daria Varacalli, Anka Pavlovic, Camilla Pessina, Simone Passante, and Tamara Hruska - distinguished themselves with fresh and innovative ideas that perfectly reflect modern football’s relationship with other domains such as culture and fashion. With their flair and originality, these new fonts are for teams that want to stay relevant off the field as much as they are on it. In order to appeal to the ever-growing number of fashion and culture conscious football fans, it is vital for teams to keep up with their mentality, and constantly challenge the view that football is just a sport. According to Erreà VP Roberto Gandolfi, “they (the fonts) represent a perfect synthesis between our corporate identity and the creative flair of the designers”, and Giuseppe Liuzzo (Coordinator of the Graphic Design course at IED Milan), stated that the fonts are a mix of “passion, history and innovation”, which perfectly aligns itself with the image that Erreà has built for itself over the years. If a team chooses to wear this brand, they choose passion, authenticity, and creativity. The fonts, in their essence, are a true testament to these values.