Woolmark and Nissan want to change our idea of wool How one of the oldest materials in the world can also become one of the most futuristic

I admit I had my doubts when I was told to enter a Grand Prix in the scorching heat of Rome to discover the potential of merino wool. Indeed, the rationalist environment of the EUR was the venue for the Italian ABB FIA Formula E World Championship 2023, where the world of motorsport is attempting to become sustainable by relying on electricity rather than fossil fuels. Instead, Woolmark chose this very stage to experiment with the Nissan Formula E team on new fabrics and materials that can help drivers and mechanics perform at their best without compromising the environment.

Designed and developed for the ABB FIA Formula E World Championship, the unrivalled natural benefits of wool provide the performance and comfort needed to work fast on the global stage of zero-emission electric vehicle racing. This was also the case in the Rome paddock, where impossible temperatures did not stop the continuous improvement of Sasha Fenestraz and Norman Nato's cars for the two races on the Rome weekend. Further proof of Woolmark's work and the endless possibilities of a material that is as ancient as it is futuristic.