Formalwear is a thing at the 2023 Women's World Cup Who wears off the pitch the national teams at the World Cup in Australia and New Zealand?

From the moment the brands presented the 2023 FIFA Women's World Cup jerseys, it was clear that attention to the aesthetic component of the competition would be a central theme. Brands such as Nike and adidas have created beautiful kits, already worn in qualifying group matches, but the national teams are also shown off the field, with very interesting representation uniforms, among all those of the United States, which has collaborated with Martine Rose for a collection that put a further emphasis on the short circuit that links football and fashion. Surprisingly, on the eve of the World Cup, Prada had been made official as the new sponsor for the Chinese national team and these days the players in the locker room tunnels have been wearing very different outfits, but who are they made by? 

The Australian luxury brand Beare Park wears the Matildas, while is the very formal style of Difference that accompanies the Japanese national team in this World Cup, after adidas has created perhaps the most beautiful shirt seen in this edition for the female players. The topics of interest in these World Cups are many and deepening them helps to understand the successes and the limits that the movement has to face. For its part, fashion is trying to create a narrative that goes hand in hand with the development of women's football as an important cultural-sporting phenomenon, brands are joining the process and, although some names are still not very relevant worldwide, the presence of Prada, Armani or Martine Rose is a further sign of a gear that is starting to turn faster and faster.