TV Shows start making football jerseys? Everyone loves a good kit, even the actors of your favourite series

Football is no longer just about football - we all know that - and the recent collaboration between semi-pro side Hackney Wick FC and Netflix’s hit drama series ‘Top Boy’ is our latest confirmation of this notion. Alongside Nike, the two released home and away kits for this season, customized by Foday Dumbuya, founder of London-based brand LABRUM. Three industries, all in one - one kit. Fashion and football, football and TV entertainment.

The release of Top Boy’s final season on September 7th has taken the UK by storm and ignited serious hype around anything that has to do with the show, handing Hackney Wick directors the perfect environment to exploit and launch their kits. Both jerseys display two key elements: a zig-zag motif inspired by traditional African art and the 32 postcodes of London woven into the fabric, intended as a celebration of London’s moving, lively, and diverse cultural scene.

Soon enough, more brands, shows, movies, and actors, will start to recognize the thinning line that separates football and TV entertainment. Not only will there be much more football in successful movies and shows, but we will see more collaborations, sponsorships, as well as endorsements with both actors and players. The kits released by Hackney Wick and Top Boy may only represent a mere sponsorship agreement and nothing more, but they do expose a growing trend: football and TV entertainment are increasingly moving closer, in more ways than one.