The brand worn by Roberto Baggio and the priests Do you remember ABM?

Probably few know that, in the depths of the vast panorama of Italian sportswear, there existed a brand called ABM, which dressed both the Italian Selezione Sacerdoti and Roberto Baggio. It takes a significant mnemonic effort to remember the undulating logo of the brand born in Fontevivo - a small province near Parma - in 1981. One can start with the fact that ABM-branded shirts were worn by multiple Serie A clubs between the 1980s and 1990s, such as Palermo, Fiorentina, and Torino, for which the brand always stood out for its simplicity and elegance. For this reason, jerseys characterized by large vintage-inspired patterns and textures have become elusive relics in the mentioned cities, although unfortunately, the good craftsmanship of ABM products was not enough to allow the brand to survive in top-tier football, eventually fading away.

ABM History

Despite the uniqueness of the patterns on the aforementioned jerseys, most nostalgics remember the sponsor primarily on Fiorentina shirts (from 1988 to 1991). As often happens, some jerseys remain imprinted in collective memory because they were worn by top-level sports icons. For example, in those years, among the ranks of Fiorentina, Roberto Baggio stood out: the rosters of the clubs that made up ABM's roster did not boast names of that caliber. The Italian company, bankrupt in 1997, was not only known in football but also in hockey, sponsoring the Innsbruck team, IBK Eken. Following the bankruptcy, the brand continued to exist under the name ABM Diffusion, making its last appearances in football on the shirts of the French Guiana National Team and sponsoring the Italian Selezione Sacerdoti founded by Don Antonio Mazzi, as well as on that of Pyramids F.C., a club in the Egyptian Premier League.